LAYANAN RUMAH SAKIT BERBASIS RELIGI: SUATU KONSEPTUAL MODEL

Authors

  • Winarno Heru Murjito Universitas Widya Dharma Klaten
  • Oki Kuntaryanto Universitas Widya Dharma Klaten
  • Nuraeni Hartati RSI Klaten
  • Hartanto Hartanto Universitas Widya Dharma Klaten
  • Dandang Setyawanti Universitas Widya Dharma Klaten
  • Dwi Wahyu Uningowati Universitas Widya Dharma Klaten
  • Suhud Eko Yuwono Universitas Widya Dharma Klaten

DOI:

https://doi.org/10.54840/wijob.v3i1.245

Keywords:

Religious-based hospitals, positioning, Multidimensional Scaling (MDS), competitiveness

Abstract

This study aims to develop a conceptual model to determine the competitive advantages of each religious-based hospital in Klaten Regency in order to establish appropriate marketing strategies to satisfy and increase public interest in trusting the quality of services provided by the hospitals. The novelty of the research lies in integrating the concepts of competitive advantage and performance quality of religious-based healthcare institutions through positioning mapping using multidimensional scaling models.

In the final stage of the research, it is expected to form a positioning map for each religious-based hospital, thus creating competitiveness among each leading hospital in Klaten Regency in anticipation of achieving the Sustainable Development Goals (SDGs) and attaining optimal sharia economic growth in the healthcare sector by 2045

Author Biography

Oki Kuntaryanto, Universitas Widya Dharma Klaten

Pengajar dan peneliti pada Program Studi Akuntansi, Fakultas Ekonomi dan Psikologi, Universitas Widya Dharma Klaten

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Published

2024-05-11

Issue

Vol. 3 No. 01 (2024): APRIL 2024

Section

Articles